What's broken about how most agencies work — and what BCD does instead.
I spent over a decade working inside and consulting with some of Australia's biggest digital success stories include in-house at Jumbo Interactive (Oz Lotteries) and Hismile, and consulting with brands such as Lucent Globe, Nakie, AgeMate, Weem, Move Active and Snap Wireless. Both seats taught me the same thing: Brands all want the same thing, growth, but in the mess of data and attribution, the ever-changing digital landscape, and conflicting information from "experts" on LinkedIn and best practices, no one knows where to focus their time.
If you want average results, follow best practice guides, if you want to scale, you need someone who is in your numbers, and understands your business.
BCD Digital is not an agency it's one senior practitioner, a small portfolio of clients, and the engagement contract that comes with that — fewer logos, more depth, written work over verbal. If you can read a P&L and you want someone who can argue with it on the merits, this is the room for that.