Three engagements. One way of working.
We do not bundle disciplines we are not best-in-class at. Every offering is bounded, scoped and priced — so you know exactly what you are buying before the first meeting.
Growth audit
A two-week structured diagnostic across paid media, lifecycle, CRO and analytics. The deliverable is a written report and a 90-day action plan.
Discuss this engagement →- Account-level review of Meta and Google Ads — structure, attribution, creative performance, audience cannibalisation
- Email and SMS lifecycle audit — flows, segmentation, sending cadence, revenue contribution by program
- Conversion path walkthrough — landing pages, PDP, cart, checkout, post-purchase
- Analytics sanity check — GA4 events, server-side, attribution model, what is actually being measured
- Written report (~25 pages), prioritised by expected revenue impact
- 90-minute live walkthrough with your team
Quarterly strategy
A 90-day plan, built once and executed by your team. Channel mix, budget allocation, creative concepts and revenue targets, mapped end-to-end.
Discuss this engagement →- Revenue model and target-setting — top-down by channel, bottom-up by cohort
- Quarterly channel plan — Meta, Google, email/CRM, organic, partnerships
- Creative brief and concept slate — six to ten ideas with rationale, ranked
- Budget allocation across channels and stages of funnel
- Measurement plan — leading and lagging indicators, weekly read-out structure
- Two-hour strategy hand-off and 30-day check-in
Ongoing advisory
Fractional senior support, on retainer. Weekly working sessions reviewing performance, unblocking decisions and lifting the ceiling on what your team can ship.
Discuss this engagement →- Weekly 60-minute working session with you and the relevant team members
- Asynchronous review of campaigns, creative, reporting and roadmap
- Hiring support — briefs, interviews, scorecards for ecommerce roles
- Vendor and agency selection — RFPs, scope review, performance reviews
- Quarterly off-site planning, included
- Direct access between sessions, within reason
Which engagement is right for you?
Most clients start with an audit. Where you go next depends on whether the constraint is plan, capacity or seniority.
| Growth audit | Quarterly strategy | Ongoing advisory | |
|---|---|---|---|
| Best when | You want a clear-eyed read on where the leaks are | You have an in-house team that needs a plan | You want a senior operator on speed-dial |
| Engagement length | 2 weeks, fixed | 4 weeks build + 90-day plan | 3-month minimum, monthly |
| Where the work happens | BCD Digital, async | BCD Digital + your team workshops | Live, weekly, alongside your team |
| You leave with | Written report + ranked actions | Quarterly plan + creative slate + targets | Ongoing senior judgement, week by week |
Not sure which one fits?
A 30-minute call is enough to work out whether an audit, a strategy build or ongoing advisory is the right starting point — or whether BCD is not the right fit. We'll tell you either way.